![]() ![]() And in turn, you can make design and UX changes to the front end independently from the back end. CX is evolving so fast that by the time you wrangle your development team, bring in design, and agree on the way forward you may find that your proposed changes already look dated!ĭecoupling your Drupal CMS allows you to make upgrades to the back end without impacting UX on the frontend. Updates and redesigns within a traditional Drupal architecture typically take quite some time because both the back end and the front end must be modified, meaning that you the marketer are relying on both developers and designers to complete the project. Updating and redesigning digital properties quickly and with customer expectations in mind is a huge and never-ending challenge for marketers, not to mention a huge investment of time and resources across development, design, and marketing departments. Boost Marketing Agility to Provide Superior Customer Experience In this approach, Drupal is only responsible for gathering data, passing that data to an external design system, and handing over control of the markup to that system, ensuring that your content will present beautifully across all of your digital platforms. It’s no secret that traditional Drupal architectures come with some design limitations that can prevent designers and front-end developers from properly implementing a modern design system that offers exceptional user experience.ĭecoupled Drupal facilitates the use of external design systems. ![]() By serving as content repository, the decoupled CMS allows you to serve up dynamic content across many different places, including mobile apps, voice tech platforms, IOT devices, and to future tech down the road. If you are a large organization with many digital properties to maintain and update, then a decoupled Drupal backend can make your life a lot easier. Why Should Marketers Consider Decoupled Drupal? Make Multi-Platform a Breeze If you would like to dive in further, here is a great blog by Dries Buytaert on decoupled Drupal architecture in 2018. Here’s an image to help you visualize the difference between a more traditional Drupal architecture and a decoupled Drupal setup. To put it very simply, decoupled Drupal separates your front end experiences from the back end CMS. The Drupal CMS serves as an interface for editors to enter content, but its primary use is as a store for content. The visitor will see pages created with Javascript frameworks (like Angular.js, React.js, or Ember), rather than a traditional Drupal theme. With decoupled Drupal, a website visitor will not interact with Drupal directly, much like shoppers do not interact with the back of a brick and mortar store. The back of the store exists to house items that employees can access and feature in the departments for customers to see. You walk in and enjoy the ambiance, interact with the items across departments, maybe chat with an employee, but you never venture into the back of the store. Think about your favorite department store. But do you know what it means and what the implications of decoupled Drupal are for marketers? In this guide we will define decoupled Drupal and share three reasons why marketers should consider a decoupled architecture as they evolve their digital experience platforms. If you are considering a move to Drupal 8, or upgrading your current Drupal platform, it’s likely that you’ve come across the term “decoupled Drupal”, aka “headless Drupal”. ![]()
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